Improve engagement on Instagram

Engagement is the commitment between consumers and your brand, and the degree to which your consumers interact with it.

It is achieved by creating a certain loyalty and motivation for your audience to love your brand, defend it, share its values and feel part of it, thus becoming customers and recommending it to other users.

Improving engagement on Instagram is invaluable because the success of your business depends on repeat users.

Here are the ways to increase engagement on Instagram with your followers and get your audience to simply love you.

Take time to make your Instagram profile attractive

Creating an account on Instagram is not enough to improve engagement, but having a good, accessible, comprehensive and engaging profile is critical to increasing engagement with your fans.

So make sure you choose a good profile image that is associated with your brand – your logo could be a good choice, and in fact is the one used by the most successful companies on Instagram – write a good bio explaining what you do and why they should follow you, add a web address so they can find you and expand on your products and services as well as increase traffic (e.g. to your blog or landing page) and above all be original.

Publish daily and at the appropriate times

How will you improve engagement on Instagram if you don’t publish content that connects with your audience?

It’s no secret that Instagram is a highly visual social network, but it’s a secret that regularity is key.

Publish often, have an active presence, and above all analyze what time your followers are most active.

As it is a social network that is mainly mobile, users tend to connect mainly outside working hours and weekends.

Interact with your Instagram followers

Few actions are as effective in improving engagement on Instagram as interacting directly with your followers.

Talk to them, make your posts personal, know your audience’s concerns and focus on them, get them to participate in your posts, ask questions, invite them to comment, create conversations, comment… If you allow for interaction, they will respond. And when that happens, engagement increases.

For example, in LovelyStreets, a brand for travel lovers created by the company Mr. Wonderful, they ask directly from their Instagram bio that their followers show their adventures using the hashtag that the brand itself created for the occasion: #single places. In this way the brand retuites them, generates interaction and thus improves the engagement.

And don’t forget to hit Play!

Okay, Instagram is the ultimate social networking site for images, but what about videos?

Several studies confirm that posting videos increases the emotional bond with followers but not only that but according to a study by HighQ:

If we talk about brands that are doing well on Instagram we can’t forget about RedBull, one of the companies that puts more love and energy into the platform.

Up calls to action

We at Postcron are fans of calls to action. We like them, we’re attracted to them, and we know they work.

So if you want some advice to increase your commitment to your followers, use calls to action that are effective and you will achieve unimaginable things.

Where to start? In this article we tell you how to do it in detail, but if you prefer to “get to the point” you can start by never leaving your post descriptions blank, describe your posts to complete the visual, and tell your audience what you want them to do on each post to increase commitment and results.

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